Everyday Twitter is making a difference in business. What difference is it making for you? One way or another Twitter is making both a negative and a positive difference to business. Negative in that dissatisfied customers can now instantly inform dozens, and ultimately thousands of others about their dissatisfaction with the quality of a product they purchased or their displeasure with the service they received. Positive in that Twitter can be used to (if implemented within the organization the right way):
• Obtain new customers from your satisfied customers
• Make it easy for your customers to refer you
• Keep your customers informed of sales and specials
• Quickly and easily getting your marketing messages out
• Inform customers of trends, changes
• Respond to customer concerns and issues as soon as they occur (and before they let others know of their dissatisfaction)
• Interact directly with customers to answer questions
• Direct customers to information sources that will benefit them or their business
• Keep your business team informed
These are some of the most compelling reasons to consider Twitter. If you're using Twitter comment on this blog on how you are making it work for you. Want more information on how we can help you setup Twitter? Email me at djmas@smlr.net or call (631) 757-5716.
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