DRiVE - Three Elements of Motivation

DRiVE, is a fascinating book by Daniel Pink that challenges the traditional carrot-and-stick approach to motivation. With scores of examples, based on decades of motivational research, he illustrates how the joy of doing a task is itself motivational, and that the concept that an extrinsic reward is motivational is flawed. One example he gives is the encyclopedia created by Microsoft in 1995: MSN Encarta. Well-paid writers and editors developed what Microsoft thought would be the most comprehensive, paid information source available in the world. MSN Encarta didn't have any competition until 2001, when with the help of thousands of unpaid volunteers Wikipedia was launched. Looking backwards to 2001, who would you have bet on to succeed? In October of 2009, Microsoft ended MSN Encarta.